Sabrina Baracho
Women's Physiotherapy
Sabrina Baracho, a physiotherapist with nearly 20 years of experience in Obstetrics and Urogynecology, leads the Sabrina Baracho clinic, specializing in women's health in Belo Horizonte, Brazil. She wanted a catalog to properly represent her services, revealing a discrepancy in communication quality.
Women's Physiotherapy
Sabrina Baracho, a physiotherapist with nearly 20 years of experience in Obstetrics and Urogynecology, leads the Sabrina Baracho clinic, specializing in women's health in Belo Horizonte, Brazil. She wanted a catalog to properly represent her services, revealing a discrepancy in communication quality.
Reworking the communication strategy resulted in a well-defined brand architecture, distinct communication channels, and a standout visual identity that exceeded expectations.
The clinic now offers its own line of products, reinforcing its commitment to female well-being. The brand repositioning has also improved the company's culture, resulting in a more professional and welcoming team.
Concept: The period is also a beginning. Renewal after farewell. New horizons open up. The best is yet to come.
Client: Sabrina Baracho | Service: Brand Strategy, Repositioning, Visual Identity, Photography Direction, Website, Service Catalog,
Social Media Concept and some other graphic pieces.
Strategy, Concept & Art Director: Felipe Nunes Braga | Team: Mateus Policarpo, Jon Batista, Leo Rosa, Marcel Becker, Flávio Ribeiro | Photographers: Felipe Temponi, Daniel Mag.
Client: Sabrina Baracho | Service: Brand Strategy, Repositioning, Visual Identity, Photography Direction, Website, Service Catalog,
Social Media Concept and some other graphic pieces.
Strategy, Concept & Art Director: Felipe Nunes Braga | Team: Mateus Policarpo, Jon Batista, Leo Rosa, Marcel Becker, Flávio Ribeiro | Photographers: Felipe Temponi, Daniel Mag.
The visual identity structure developed for the clinic now extends to the Sabrina Baracho Cursos, guaranteeing identification and uniqueness. The main change is in the color palette, which now uses complementary colors (on the opposite side of the color wheel). Furthermore, there was a slight change in the photography direction and in the tagline, highlighting the women's health courses segment. These changes were carefully planned to ensure a graceful and cohesive transition between the two identities.
